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CHAPTERIntroduction to e commerce1LEARNING OBJECTIVES●●●●●●To take into account case study answer complexity of e commerce and its many elements. To explore how e business and e trade fit together. To name case study solution impact of e trade. To know case analyze solution benefits and limitations of e commerce. To use classification frameworks for analysing e trade. To identify case look at solution main obstacles to case study answer growth and development of e commerce inorganisations. In USA individuals spend most of their money to their pets, look after them and it’s miles greater than what they pay out on entertainments. Source: Shazeeye Kirmani, 2011 Pet Smarts approach was to emotionally unite services with pet homeowners by giving them such kind of amenities corresponding to education, pet resorts, grooming, day care and adoption. Thirty % of case examine answer pet care industry was commanded by case examine answer high-priced pet amenities which make homeowners of case study solution pets to feel that pets they are owned are catered as like as circle of relatives members. However, In phrases of marketing a big number of pet in premium price its main competitor Pet Co held 20 percent of case examine solution industry percentage that’s Pet Smarts percentage is 9 percent below Pet Co. Pet Smarts stores is found in power centres where Pet Cos outlets in neighbourhood that are much smaller fit and size. For fulfilling its sanatorium requirement Pet Smart control made a three way partnership with Benfield alliances.